IBC20201 organisers say they will now focus on bringing the content and technology community together via IBC Digital
The Netherlands - This year’s in-person edition of the broadcast and electronic media industry tradeshow IBC has been cancelled. The event was set to go ahead on 3-6 December at RAI Amsterdam, but a sharp rise in COVID-19 cases in the Netherlands has forced the organisers to change their plans.
The decision was made following visitor and exhibitor feedback and with the view to prevent people from travelling to the country in these uncertain ttimes. Instead of the in-person event, the organisers are set to use IBC’s online platform IBC Digital to bring the community together.
Peter White, CEO of the international trade association for broadcast and media technology (IABM), comments: “IBC exists for the industry only. Unlike other events, it is entirely owned by the industry and, thanks to its success over the years, has contributed a great deal through this structure to keeping the broadcast and media sector vibrant and moving forward; there is no substitute for the good work it enables or the sense of community it engenders. It is therefore particularly important that we all get behind IBC now to ensure it can bring back a fantastic show in 2022 and beyond.”

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