Transferring innovative technology advances developed outside the entertainment industry, ice*lighting provides eye-catching visual entertainment effects through LED (light emitting diode) and proprietary Bead*light Technologies, as well as converging light and video technologies to provide wide area video effects across split batten arrays without the use of a media server.
"The real point about product development," says Alan Oliver, Telectra's sales and marketing director, "is that technology innovation must exceed customer needs and expectations and in the world of entertainment, lighting and display effects need to be provided that are new and pleasing to the eye. Ice*lighting meets these objectives and then some."
"The ABTT Award is a tribute to the time and resources Telectra's team has invested in the project over the last two years and we thank those lighting professionals who have assisted us in providing feedback to create a truly new type of effect for T.V., stage and events."
(Lee Baldock)
