UK / USA - The Ford Motor Company has awarded design and communication agency Imagination with its Q1 2004 status. The certification was awarded after Imagination met rigorous performance and ongoing quality management criteria set out by the Ford quality assessment. Q1 certification is recognized and highly-regarded throughout the Automotive and its related business and support industries as a symbol of excellence, customer satisfaction and on-going high quality consistency. Although Ford has recognized others of its suppliers with the latest Q1award, Imagination is the first marketing services supplier in Europe to obtain this Status.

Ford presented Imagination with the status in an awards ceremony held at Imagination's headquarters in London. Ford's senior purchasing manager Steve Proctor, and its manager of exhibitions Derek Cockerill, presented Gary Withers, Imagination's chairman and David Girling, Imagination's global client services director, with the official Q1 plaque and flag.

Both Imagination Ltd and Imagination (USA) Inc, have obtained the quality certification, which will be reviewed by Ford's Q1 assessment team on an ongoing basis, in order to confirm that the performance continues to meet the required level.

This latest registration furthers Imagination's belief in benchmarking its performance against the highest standards available. The company achieved ISO 9001:2000 in 2002 and ISO 14001 (the environmental management standard) in 2003. David Girling said: "We are delighted to have obtained Ford's Q1 status at Imagination. As a company which has been working with Ford for over 25 years, we have always endeavoured to produce on-brand experiences such as events and exhibitions of the highest quality. We look forward to working with The Ford Motor Company in the future and to continuing to deliver work of excellence."

(Lee Baldock)


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