The new stand has been designed by Imagination's New York team to showcase the full range of the global brands luxury products as well bringing to life Toto's philosophy of 'totology' - a quest to enrich lives today, while simultaneously conserving and protecting our natural resources for tomorrow.This is the second year that Toto has partnered with Imagination to develop its presence at K/BIS. The 2007 design was a tremendous success for Toto and even went on to scoop a prestigious Event Marketer award for Best Trade Show Exhibit.
Gabrielle Chamberlain, client services director for Imagination (USA) Inc, said of the stand: "This year's booth is an iterative continuation of that which was developed for the 2007 show. The new design was created around a fully integrated event strategy, which we developed with the Toto team over the last eight months. Our work is grounded in Toto's essential brand attributes and messaging - it is a dimensionalised expression of the company and its values. We are very proud of our relationship with this premium brand, which delivers stylish, responsible, and intelligent bathroom products and technology."
The design reference for the 63,000sq.ft of stand space at K/BIS 2008 is a suspended water drop and corresponding ripple effect. The centre is defined by a gathering of coloured banners, representing cascading water: as the ripple moves out over the stand the banners are reduced and become more refined in size - the overall effect draws visitors to the centre of the stand and in turn creates a more open and atmospheric effect in the surrounding outer areas of the stand. The stand has a number of different product zones which radiate outwards in concentric circles. "Each product area plays close attention to the adjacent product and the relationship between the areas - thus creating a harmonious and connected atmosphere for visitors," say Imagination.
(Lee Baldock)
