Immersive has become part of Partizan's 'Darkroom' stable, an imprint of the company which offers creative, integrated and digital production through a variety of bespoke platforms including: immersive and experiential events, app design and activation alongside brand partnered short films and online content. Collaborating with clients to develop both their consumer interaction and engagement Partizan works seamlessly across fashion, film, events, and digital content.
Immersive will initially be bringing its expertise in 'experiential marketing' to the company's repertoire.
"A mutual friend introduced us, and the rest fell seamlessly into place," explains Immersive's managing director, Mark Calvert. "John Munro, Immersive creative director, and I met with Madeleine Sanderson, Partizan's managing director, and we quickly realised we had a real synergy. However, we have not signed an exclusive deal, as we all respect each other's freedom and existing client base and relations."
Needless to say the future is already looking to be extremely exciting. "We're over the moon with the partnership, we seem to get on with the Partizan team effortlessly, and the profile of each others roster can only bring amazing campaigns to each firms portfolio," continues Calvert.
Madeleine Sanderson comments: "Partizan is extremely excited about future collaborations with Immersive. They are fantastically creative designers and technical specialists whose work always has such a brilliantly unique outcome. They are also a complete delight to deal with."
(Jim Evans)
