Contracted by live event production company Innovision, e2B Logistics were on-site for two weeks installing Red Bull's experiential marketing, advertising and merchandising equipment. The Red Bull kit, including large star shades, inflatable arches, branded fridges, signage, DJ decks, vehicles, parasols and much more is stored and maintained in GIG's new warehousing facilities. It is then packed and transported to site before being installed in the grounds of Battersea Power Station.
During the site build, sister company Eat To The Beat were on hand to provide production catering On competition night Upbeat Event Catering and Design provided catering for the judges and riders.
John Ford, Red Bull's operations manager at e2B Logistics commented, "We have worked with Red Bull for over 13 years now and this was one of the biggest single events we have worked on with them."
(Jim Evans)
