Alexandre Liagre joins Innovason, France.
France - Digital mixing console manufacturer, Innovason, has announced the appointment of Alexandre Liagre to the role of sales manager for Innovason's domestic market in France. Alex, who is based in Paris, takes over from the highly respected Philippe Guillo who returns to manage and run his own rental company, Koroll Sonorisation, but nevertheless remains a strong ambassador for the brand.

According to Innovason's international sales director, Marcel Babazadeh, Alex is an ideal fit for Innovason in France. "He is trained as both a salesman and a sound engineer, so in terms of profile, we couldn't ask for much better! Furthermore, he is one of the new generation of sound engineers for whom digital technology is as natural as breathing, and so again, ideally suited to represent Innovason who have always been at the forefront of pioneering digital console technology. I'm looking forward to working with Alex and I am confident that he will do an excellent job for us on Innovason's home territory."

Alex himself is equally pleased to be working with Innovason: "Innovason is a company that has always striven to offer the best possible care and service to their customers, and I'm proud to be joining them. I think that they set themselves apart from the competition in terms of their philosophy and approach to the market, and the result is Eclipse, a truly fantastic product. Not only is it one of the best-sounding digital desks on the market, if not THE best-sounding, but it offers a wealth of truly innovative features that are unique to Innovason such as the built-in M.A.R.S. recorder and digital mic integration."

"These are exciting times for Innovason," continued Alex. "The company is entering a whole new era as the association with Lawo continues to bear fruit and I'm very excited to be part of it. I'm ready and committed to "push the limits" with Innovason and I'm looking forward to a busy and stimulating future with the company."

(Claire Beeson)


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