The man behind the move and responsible for the creation of A-Works is James Lee, along with former Nexcor colleague Eddie Kim. Between them, the two men have worked with their three core brands over many years and are confident that the new company will grow business significantly and increase market share for each brand throughout South Korea.
"We feel that the future of pro audio here in South Korea, as it is throughout the rest of the world, lies increasingly within the digital domain," explained James Lee. "We're delighted to have InnovaSON on board as a premium digital console product, and one in which we have every confidence, having worked with the company for many years. The brand also has excellent synergy with Camco and Nexo, both extremely high quality brands on their own right, and all three compatible with EtherSound which offers extremely advantageous networking possibilities."
InnovaSON's Philippe Pelmelle is in agreement. "James and Eddie have been representing InnovaSON in South Korea for a number of years now, and doing a very good job, so there was absolutely no reason to want to change that. Furthermore, we have noticed that the distributors we have in common with Camco and Nexo often tend to be amongst the best performers, so the news that A-Works was also going to be representing these two brands as well as INNOVASON was yet another reason to go with them. Long may the good work continue."
(Jim Evans)
