Innovason sales and marketing director, Xavier Pion, says the move makes perfect sense. "In order for Innovason to continue to grow and develop, it is essential that we have a solid base in the UK with a UK phone number where customers and engineers can access our products - and product specialists - quickly and easily . . . The new UK office will house permanent demo and training facilities in addition to providing technical support and after-sales service. Sales to the end user will be handled directly by the manufacturer with stock coming direct from our factory in France."
Stirling Audio proprietor and MD, Andrew Stirling, says: "Innovason were very clear in that they weren't looking for a UK distributor. What they wanted was an opportunity to go direct, and that's exactly what I was able to provide. The arrangement we have reached suits us both perfectly and makes absolute business sense for us both. I think it's what they call a win-win situation! Furthermore, I think it's an excellent product, and I'm delighted to have Innovason UK operate out of our facilities here."
Innovason UK will be organising a number of demos and training sessions throughout the UK in the coming months, details of which will be made available on its website.
(Chris Henry)
