Dubbed 'the greatest show on snow', Snowbombing takes place in the Austrian town of Mayrhofen and welcomes over 6,000 festival-goers for a week of music and snow sports. Following on from last year's success of taking Snowbombing fully cashless for the first time, Intellitix once again deployed a bespoke system across the entire festival site, which included installing the system's antenna 1,500ft above Mayrhofen.
Intellitix's RFID system was implemented across the festival's main venues including Europahaus, Bruck 'N Stadl, The Racket Club and The Arena to enable secure Cashless Payments and speed up transaction times at key locations with a simple double-tap of an RFID wristband. The team was also tasked with deploying its RFID technology to enable smoother Access Control and Cashless Payments at the festival's temporary pop-up events including The Street Party and The Forest Party, which were set up and taken down while the festival was taking place.
Intellitix's head pilot, Serge Grimaux, comments, "Snowbombing recently won the 'Best Overseas Festival' at the UK Festival Awards and it's great to see it making waves within the live events industry. We were thrilled to once again work alongside Broadwick Live to build on the success of last year's festival and expand our RFID offerings to take Snowbombing Cashless for the second time."
This year's festival witnessed performances from a line-up including The Prodigy, Jungle, Bastille and Fatboy Slim.
(Jim Evans)
