Ross Brown, managing director of FL42.
Interest-free credit on the design, production and hosting of websites is being offered to audio companies under a new initiative. Backed by Leeds-based marketing agency FL42, the scheme is designed to help companies working in the pro-audio and MI sectors reap the benefits of promoting and selling through the Internet, without a large initial outlay.

Ross Brown, managing director of FL42, says: "Everybody recognises the power of the Internet, with everybody from pro and amateur musicians to hire companies using it to promote services and research products, yet many companies have yet to take their first steps online. For some this is because of the techno-babble from so-called experts and for others it is the initial outlay required that is off-putting. This scheme aims to remove these barriers, dealing in plain English, providing clients with exactly what they need and using a variety of payment schemes to spread the cost, making an effective website affordable for every business in the UK."

A full-service marketing agency with experience of working in pro-audio and MI, FL42 was founded last year by Ross Brown and Nick Powell, former European marketing manager of Audio-Technica. FL42 is dedicated to delivering tangible results to clients and its staff have considerable expertise in marketing, design, copywriting and the Internet, ensuring clients receive a high quality website suited to its target audience.

(Lee Baldock)


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