Mats has more than 30 years of experience in various roles spanning rental and production, lighting design, sales and product development - and joins the company after some 10 years in LED display development at Barco, Martin Professional, and most recently, VER.
He will be responsible for increasing the market share of AC-ET's exclusive and key brands internationally, including the supply of Chroma-Q, Jands, Prolights and many more marques - from a portfolio of over 200 - to selected territories.
Commenting on his appointment, Mats says, "My association with A.C. goes back almost 30 years, and so to be asked by co-founder David Leggett to come on-board to grow their international business is a real honour for me. As everyone knows, AC-ET have a massive portfolio of products available, yet the real secret to their success has always been the people, and hopefully I can bring some new ideas and insights to this amazing team and organisation."
AC-ET's co-founder and executive chairman, David Leggett, says, "I have known Mats for many years and have always respected his views - which I believe is also true for many of our industry colleagues. This, and his wealth of industry experience, will in my opinion be invaluable in growing our International Sales business."
(Jim Evans)
