Graeme McCracken, COO of RB Search, explained: "Zibb.com is a dedicated b2b search engine, honed to deliver the specific information that business users want. It delivers quicker and better answers for b2b queries than is possible with general search engines. Though still in its test phase, the site is now fully functioning for the electronics industry and this will be our first market.
"It's simply about using the best tool for the job. We challenge the industry's professionals to visit www.zibb.com/electronics, make the comparison with their current search engine of choice, and witness the difference for themselves."
Zibb.com brings the skills of Reed Business online by providing access to b2b content that is sorted and filtered by what will ultimately be hundreds of vertical markets and sub-markets. News and content is delivered from every leading b2b source available on the Internet. This includes content from Reed Business, but results are never biased towards Reed.
By indexing only b2b information Zibb.com avoids the unwanted results clutter that is the Achilles heel of general search engines. Useful tools help users clarify their queries to a high level of detail. For instance a search for "chips" is not only able to distinguish between snack chips and electronic chips, but can break these down into dozens of specific subcategories.
Graeme McCracken said: "A search may take seconds, but finding answers can take ten or more minutes because so many of the results can be irrelevant clutter. Moreover, according to research firm Outsell more than a third of b2b searches fail completely. While we respect Google et al, and love what they do, we know that with Zibb.com we can do a better job for the b2b user."
Zibb.com for the electronics industry is available on the Internet now at www.zibb.com/electronics.
(Chris Henry)
