Microflex Advance is designed to dramatically improve the audio quality for modern conferencing applications
The Netherlands - ISE 2016 marks the world debut of a new networkable conferencing audio solution from Shure, Microflex Advance, designed to dramatically improve the audio quality for modern conferencing applications where pristine speech intelligibility is of utmost importance.

Comprising high-quality networked ceiling and table array microphones, audio interfaces, intelligent mixing DSP and intuitive, browser-based control software, Microflex Advance draws on Shure's extensive experience in microphone, audio networking and automatic mixing technology, and packages it in a discreet, architecturally unobtrusive design. Microflex Advance significantly improves the sound quality experienced by employees in the workplace, making offices and businesses better places to work, and thereby creating a more creative and productive workforce.

"We are extremely proud of the engineering and design of Microflex Advance, but this isn't just about selling clever technology," explains Peter James, managing director Shure Distribution UK. "Bad sound in the workplace is both frustrating and a hindrance to productivity. Videoconferencing is a great invention, but you can't be understood if you can't be heard properly, and that's an issue for management and employees alike. Make the sound better, and not only will the quality of your conferences improve, your internal communications will be generally better, and your organisation more productive.

"The perfect conferencing solution is a balance," continues James. "It has to produce high-quality sound, irrespective of how the presenters are using it or bad room acoustics, in addition to being user friendly and integrating perfectly with architectural aesthetics and your network infrastructure. Microflex Advance successfully achieves all of these things. Integrators can have the system on the network and up and running quickly, anyone can operate the system once installed, and the technical innovations we've incorporated in the design of the mic arrays and pickup patterns increase productivity and minimise downtime by ensuring consistent sound quality from any location within your meeting space."

"Microflex Advance combines the deep roots of expertise Shure has demonstrated in both the acoustic and digital signal processing domains," says Rob Klegon, associate manager, global product Management at Shure Inc. "However, in building this system we knew we had to go beyond pure technical innovation to meet the needs of today's corporate environments. As a result, each feature of Microflex Advance is engineered to provide best-in-class performance, from the acoustics and digital signal processing, to the usability and aesthetic design."

(Jim Evans)


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