ISE 2018: Genelec deepens commitment to AV
- Details
Once considered far too high-end for commercial use outside the confines of the studio, such has been the rise in customer expectation and demand for high quality audio in AV over the last few years that Genelec has seen a significantly increasing number of sales into this segment.
“We already have a tremendous amount of AV installations throughout the world, particularly in the Nordic region,” explained Genelec AV Installation business manager, Sami Mäkinen. “We also have two ranges of dedicated installation loudspeakers – the 4000 Series compact, 2-way loudspeakers with over 120 different colour options and the Architectural Series of high quality in-wall and ceiling speakers – plus a number of other highly relevant products including our pioneering IP networked monitor loudspeaker, the 8430A.
“Over time it has become increasingly clear that the demand for studio-quality audio products in AV is rising steadily; consequently, we regard the AV business segment as having great potential for high quality installations with modern design loudspeakers. Another important factor is the growing demand for integrated IP technology, an area in which we have already demonstrated our commitment to innovation. Hence, the time is right for us to formally expand our actions and address the AV market needs with a dedicated strategy, resources and product range.
“We will soon be launching a new, dedicated AV section of our website which will contain improved AV-specific product information, application examples, case studies and other resources so that AV integrators and consultants can find all the information they need in one place,” continued Mäkinen. “We are also evaluating ways to optimize our exposure in the AV market at a technical level as well as undertaking a range of marketing and commercial initiatives with new and existing partners.”
(Jim Evans)
