Isreal / West Bank - Philips Vari-Lite is proud to announce that effective immediately Protouch Ltd. will take control of the distribution and service of Vari-Lite automated luminaires in Israel and the West Bank. Protouch will direct their Vari-Lite luminaire sales and service operations from their home office in Petah Tikva.

"We are very excited to be working with Protouch as our authorised dealer for Israel and the West Bank," said Bob Schacherl, Philips Vari-Lite vice president of sales and marketing. "I am confident they will bring a renewed focus and energy to the sales and support of Vari-Lite luminaires."

"Protouch is very honoured to now be an authorised dealer for Philips Vari-Lite," stated David Melloul, Protouch import manager. "Vari-Lite luminaires are known throughout the world for their unmatched quality and performance. At Protouch, we take this legacy very seriously and will do everything in our power to ensure that this remains true and consistent throughout Israel and the West Bank."

(Jim Evans)


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