The Dare to Dip campaign tour which began in Copenhagen has been travelling through cities in Europe including locations in the UK. It invites women to take part in public swims with friends in a branded repurposed skip which doubles as a pool. The event challenged women to join in a series of events designed to take their confidence to the next level by sharing their first of many dips this summer at an iconic location. With captured content shared from the first dip at every location being used across TV, radio, online and print media.
Contracted by Jack Morton Worldwide, event specialists Stage Electrics were commissioned to supply and install the full technical, set and staging solution when the event was staged at Covent Garden in London. The company's scenic division provided full scenery and set construction services which included providing the staging, platforms, raised walkways, changing rooms and corporate branding which made up the elaborate set. Additional technical equipment included set lighting, radio mics, video and DJ equipment which was supplied for the KISS FM DJ's and comperes who hosted throughout the day.
Suzi Thrift, production director at Jack Morton Worldwide commented, "We were extremely pleased with the way the set and staging looked; the event was a great success. The whole technical delivery ran smoothly, the overall look was fantastic and it certainly grabbed the attention of the crowds in Covent Garden."
(Jim Evans)
