Jeroen van Aalst joins Robe International
- Details
Aalst will be working closely with the Robe distributors in all these regions, overseeing and supporting their initiatives, coordinating information, ensuring all communications channels are fluid and fully functional, assisting in client relations and exploring new ideas and markets in conjunction with their teams.
Already a well-known industry figure across The Netherlands, Jeroen has made many friends and contacts working long-term for the dynamic sales, distribution, installation, and project management company, Controllux, which is also Robe’s Benelux distributor.
Aalst comments: “After 23 fantastic years with Controllux, I wanted new challenges, and this is a perfect solution! I will still be dealing with some of my excellent colleagues in The Netherlands in this new Robe role - alongside my talented existing - plus some new - co-workers at Robe.”
His relationship with Robe goes back to when the Czech company was an aspiring OEM moving light manufacturer in the early noughties, immediately before ‘Robe’ was launched as a brand.
Robe lighting s.r.o. CEO Josef Valchar states: “It’s brilliant to welcome Jeroen onboard our diverse international team. We will enjoy his energy and enthusiasm for our brand, his human and people-focussed approach to business and his technical acumen, qualities we value highly and that align with our future vision and strategies.”
Controllux’s Marc Frijters notes that he is “happy and very proud” that Jeroen has seized the opportunity to join the Robe international team with whom he already enjoyed a close working relationship!
“It is a little sad that he’s leaving us after so many years of loyal duty, but as Robe account manager for The Netherlands, we and our customers will receive even more dedicated attention from him,” concluded Marc.
