There are three dealership options available for existing and new dealers to apply for including Reseller, Lucas Nano, and Commercial Partner options.
JHS executive director, sales and marketing Alan Smith explained, "Over time we'd noticed that our resellers had become very diverse with differing levels of commitment, and all of those resellers have varying levels of product presentation and technical understanding.
"We're creating a new network of dealers who will be creating the high-end quality environment in which we'd like HK Audio to be represented. It'll be a new and stronger partnership where we'll be investing in staff training, new display material, supporting demonstration stock, direct despatch, extended payment terms and higher dealer profit margins, and our network in turn will agree to stock and present the brand with more commitment. When I say more commitment I don't necessarily mean invest a larger amount of money, I mean more commitment to understanding the virtues of the brand and the requirement to have it presented professionally."
He continued, "Always at the cutting edge of pro-audio technology, in recent years HK Audio has made even more incredible advancements whilst upping both the audible and build quality further, and we want to help our dealer network to be able to proudly present that to their customers. I'm sure all our resellers want a nice display area and enthusiastic well-trained staff and we're helping with that as part of the partnership."
(Jim Evans)
