"Although my first steps in audio were with live bands, it’s always been my ambition to service the corporate sector and do it properly," said Alexander. "I left college and immediately worked with a local PA company in Crawley who had an F2 system. A little hairy for a first system, I soon learned the fundamentals of sound control." A few years later Alexander established Forefront Audio with Jim Mills from Blue Box, determined to make the jump to corporate presentation. "Unfortunately, as with so many fledgling companies, we couldn’t service the jobs and provide the infrastructure and support they required simultaneously. We were either mixing the show or running the office, but never both, and corporate clients require a consistent presence. That’s why I’m pleased to take up this position with Britannia Row."
BRP Director Mike Lowe added: "Britannia Row is known primarily as a touring/concert company, but we have always been in the large special events market. In recent years we have had significant growth in the live audience broadcast market. Bringing Jim on board means a natural extension to these activities, and broadens our overall usefulness in meeting the requirements of our customers."
Britannia Row’s corporate work in January and February includes projects for such end clients as Cacharel, Umbro, Disney, and Rothschilds.
(Ruth Rossington)
