IDEX, which took place in the Abu Dhabi National Exhibition Centre, is billed as one of the world's biggest exhibitions for the defence industry, featuring over 900 local and international exhibitors showcasing systems, equipment and services.
JM Rental already has an enviable reputation within Asia and now has major plans to expand its offering across the entire Middle East arena.
"The IDEX opening ceremony was the first time we have had the opportunity to support an event in the Middle East," says JM Rental operations director Kenneth Yip. "This is one of the biggest exhibitions in the region, if not the world, and demonstrates just what we can provide in terms of quality of service and product, which we know is what this demanding sector requires. We are very proud to have entered the Middle East market with a project of this scale and importance."
In fact, JM Rental supplied IDEX with one of the largest rental screens ever deployed. Sited outside the main entrance of the exhibition hall, a total of 736 Lighthouse Technologies R16 16mm LED panels were divided into four individual screens, each measuring a massive 23 wide x 8 panels high (23.46m x 6.08m) and mounted on individual hydraulic tracking systems.
The screens displayed images that reflected the three main themes of the show: Inspiration, Technology and Humanity. During the ceremony, the tracking system allowed the screens to move apart to reveal exhibits positioned behind them. This enabled over 1,000 invited VIPs to experience superb visual enjoyment and fully appreciate the impressive nature of such a magnificent opening ceremony.
"We are able to facilitate projects such as this through careful project management, investment and in-depth knowledge of both the market and the available products," explains Yip. "Undoubtedly the excellent working relationship we have with our partners and customers, product reliability and the tremendous support we get from the screen manufacturer are instrumental in driving us along the road to success."
(Jim Evans)
