Leonardo D'Andrea, area sales manager at K-Array and Mig Car-damone, Sennheiser Middle East together with customers at Meydan Racecourse in Dubai
UAE - In a move that enabled it to engage with its existing and potential customers in the Middle East to spread brand awareness and highlight the capabilities of its ultra-compact audio solutions, K-Array, together with its distribution partner, the Sennheiser Group, successfully hosted a two day seminar at the Meydan Racecourse in Dubai.

Attended by over 35 A/V installation and consultancy professionals, the event featured presentations, delivered by Francesco Maffei, product specialist manager at K-array, on both live and installed sound elements. These were complimented by live demos of products which included the Anakonda KAN200 flexible array element speaker and the ultra-miniaturized KZ10 line-array element.

Commenting on his company's support of such customer engagement platforms, Mig Cardamone, sales and marketing manager, Sennheiser Middle East said, "Because K-Array's range of products is highly innovative and so vastly different from what is generally available in the market, such workshops are tremendously beneficial to customers. It permits them to witness first-hand the quality and performance of these solutions while gaining a better understanding of the potential applications for the wide range of solutions available. This is done by not only discussing the products and their features but also providing detailed overviews of real-world use case examples."

Attendees were particularly impressed by K-Array's range of portable audio speaker systems which include the KR202 and KR402 integrated, self-powered speaker systems that feature Mid-Hi line array elements matched to powered Subwoofers.

During his presentations, Francesco Maffei also demonstrated the K-Array Configurator tool, available on the company's website, which dramatically simplifies the task of determining the right amplifier and subwoofer combination to accompany a selected speaker system. "We strongly advocate the usage of an end-to-end K-Array setup in order to guarantee the performance our customers have come to expect from our solutions. This online tool is an exceptionally easy to use resource that ensures compatibility and saves audio technicians the trouble of having to labour over product data sheets," he said.

Also well received at the event were the company's Anakonda KAN200 and KZ10 audio solutions.

(Jim Evans)


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