Kaleidovision already works with mainstream leisure and retail brands such as Pitcher & Piano, Gala Casinos, Varsity and London Clubs, providing digital media network content and technology services, while Music Concierge has built up an international portfolio of retailers such as Dunhill and Mulberry, and hotels including The Connaught in London, One&Only Cape Town, and Huvafen Fushi in the Maldives.
Explaining the rationale, Kaleidovision MD Andy Pitman said: "We will be positioning Music Concierge as our in-house boutique music profiling brand for clients who need the very highest levels of site-specific music consultancy. Music Concierge will retain full creative control of the music profiling."
Rob Wood, founder and creative director of Music Concierge, added, "The tie-up with Kaleidovision is the perfect cultural fit for a client-focused service such as ours. Music Concierge is dedicated to offering high-end clients a bespoke music service tailored to their brand identity. We are all about giving branded spaces such as boutique hotels, destination bars, leading restaurants or luxury retail their own sophisticated 'wow' factor."
(Jim Evans)
