Karl Christmas will now assume overall responsibility for the coordination and management of the rapidly expanding UK sales and marketing operations, and will also oversee the continuing drive into new sectors, in particular the install systems markets.
One of the longest-serving members of the Commercial Audio team, Karl is widely respected and has been responsible for some of the company's most significant product launches and notable marketing successes. He will now head up a growing team and contribute to a range of up-coming pan-European initiatives. Commenting on the promotion Karl said: "We have a very strong and dedicated team and I'm very much looking forward to driving forward our exciting programme as our product range and solutions portfolio expands."
Ricci Hodgson comments: "Karl's promotion is a very important element of our ambitious plans for the future. As our business model grows way beyond mixing consoles into new areas, it's vital we have the right people in place to offer dealers and end users an excellence of service that will continue to distinguish Yamaha from our competitors. This is a people business and the quality of our team is now becoming a significant and distinguishing factor in our business growth."
(Lee Baldock)
