We have separate sales teams across our business including the recently announced Pro Audio Division headed up by Mike Gibson. Many Behringer products complement our existing products and wherever there is some overlap we will focus these through different teams as appropriate."
Behringer Vice president of European Sales, Michael Jago commented, "As part of our strategy of focussing on our R&D, manufacturing and supply chain expertise we have been appointing distributor partners in key territories across Europe. We have selected these to implement the Behringer On Demand model which is a best in class integrated supply chain and sales model. We have been impressed with Korg UK and look forward to working together. Clive Burns our National Account Manager will be retained by us to ensure continuity and to provide support to Korg and the UK market going forward."
(Lee Baldock)
