L-Acoustics appoints NMK distributor for Middle East
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“Our team of pro-audio specialists with decades of experience respond to local demand and also offer technical and design support across the board,” says Dino Drimakis, commercial director at NMK Electronics. “NMK works closely with partners from several market segments of the AV industry. We are thrilled to add a world-leading audio manufacturers to our portfolio. L-Acoustics fits perfectly with our product mix. We also appreciate their drive to consistently innovate and enhance the experience for audiences and end-users. We are proud to bring their innovative technologies to the region.”
NMK’s mission is to increase the demand for high-end audio and to bring the latest technologies to market. To help accomplish this, NMK is constructing a 16,500sq.ft experience centre in Al Quoz, the heart of the city, to showcase real-life audio-visual applications. L-Acoustics L-ISA immersive technology will be a centrepiece of the NMK experience centre.
“L-ISA technology is becoming ever more prevalent both for portable systems and for install applications around the world,” says Chris Mead, L-Acoustics sales manager, Middle East - India - Africa. “Being able to showcase L-ISA in the NMK Experience Centre where end users, consultants, integrators, rental companies and promoters can experience it will open even more doors in the region for us.”
"We live in a critical market shift era in our industry where the IT and Security markets have entered the AV industry and started to commoditize it,” Drimakis continues. “We’re here to facilitate that change, and to raise the bar on the demand for AV expertise which is crucial to the success of these complex integration projects. Our ultimate goal is to enhance the complete industry across the Middle East. If we succeed in this approach, it will benefit the complete supply chain and enhance the skill set of the market. Our approach will be organic and selfless to the community.”
“Having been based in Dubai for over 10 years, I have always seen NMK as a leading and forward-thinking reseller in the region, and the construction of the experience centre in Dubai is a testament to that,” Mead concludes.
