Team players - Chris Mead and Rahul Samuel
Middle East - L-Acoustics has announced the appointment of two regional industry experts to support existing partners and grow the company’s presence in key vertical markets. Over the last decade, the region has been supported by L-Acoustics sales manager, Peter Owen, who will now concentrate on developing key territories in Russia and Eastern Europe.
The appointment of a new, dedicated and locally based team will allow the company to nurture new and closer relationships in the Middle East, India and East Africa. Chris Mead, sales manager for the Middle East, India, and East Africa will build relationships and develop business in the region while Rahul Samuel, application engineer for the Middle East and India, will provide technical support, design assistance and training to partners and projects throughout the area.
“The Middle East and India regions are very diverse culturally yet share a common commitment to building innovative and technically advanced venues and entertainment experiences,” says Cédric Montrezor, executive director of application at L-Acoustics. “This drive to excel and impress has led the region to dynamic growth – growth which remains resilient throughout the current difficult period.”
Chris Mead most recently provided technical support and developed sales in the Middle East region for Meyer Sound. “L-Acoustics has achieved its leadership position in the market by developing outstanding products and establishing a global system of standards via a robust partner network,” expresses Mead. “The brand’s rapid growth in the integration market represents an exciting area of development. I look forward to contributing to the continued success of the company and our partners in the region.”
Rahul Samuel is an award-winning live sound engineer with over 15 years of experience as an acoustic consultant, FOH/monitor and system engineer, system designer and educator. “The Middle East is home to some of the world's biggest projects and they consistently surprise the world by exceeding known limitations,” says Samuel.
Global director of business development at L-Acoustics, Jochen Frohn concludes: “Having this locally based team, with Chris and Rahul’s combined expertise, will allow us to build deeper relationships and offer outstanding support to clients in a region that continues to take a more central role to the strategic growth of L-Acoustics.”

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