Michel Brouard, L-Acoustics' director of sales, said: "This exciting new step in South East Asia comes after negotiations with S. F. Ho, director of Sennheiser Electronic Asia. Looking back at the achievements of Sennheiser Electronic Asia, we are confident that they are able to cover Indonesia, Malaysia, Philippines, Singapore and Vietnam. They have connections in all these countries, as well as others, and a very good team of qualified people, all specialized in their own field of expertise and market."
Sennheiser Electronic Asia was founded in November 1992 with the target of satisfying the special expectations of the different cultures in this fast-growing market region of Asia. Sennheiser's presence in Asia has been rewarded with an increase in turnover from US$1 million to US$20 million in just 10 years. In addition, Sennheiser Electronic Asia distributes other quality brands such as Neumann, Cadac, Sabine, HHB, VBD.
Vincent Tan, specifically appointed by Sennheiser Electronic Asia to distribute L-Acoustics products in these countries, adds: "I am honored to be in charge of distribution for L-Acoustics products. They are an excellent brand with superb acoustics . . . Our team of people work closely together with project companies in each area, providing them with technical as well as sales support. We are very confident about this new distribution."
Besides the traditional markets of Hong Kong, Singapore and Korea, sales are expected to increase significantly in the Chinese, Indonesian, Indian and Oceanic markets owing to offices in China, Indonesia and Malaysia and 38 distributorships all over Asia.
(Lee Baldock)
