USA - Having recently crossed its milestone 40th anniversary and added its 1,000th team member at the close of 2024, L-Acoustics heads into NAMM and the new year touting the news that Bryan Bradley has joined the company as CEO Americas. The announcement jointly comes from worldwide L-Acoustics co-CEOs Laurent Vaissié and Hervé Guillaume, to whom Bradley reports.
Bryan Bradley now oversees all of the manufacturer’s North, Central, and South American operations and will be sharing his time between the global hub in Westlake Village, California and a new Americas operations and creative hub at Nashville Yards when it officially opens later this year.
Bradley recently spent six years serving as the president of Group One Limited, the New York-based US distributor for DiGiCo, Calrec, Solid State Logic, Sound Devices, and several other leading pro audio and lighting manufacturers. Prior to that he held multiple executive management positions at Harman, most recently as senior vice-president and general manager of the Americas for Harman Professional Solutions, where he managed the retail, live performance, large venue, hospitality and enterprise channels for JBL Professional, AKG, AMX, Crown, dbx, Lexicon, Soundcraft and Martin, among other Harman brands, across the American continents.
“L-Acoustics has experienced tremendous growth over the past five years in the Americas,” says L-Acoustics co-CEO Laurent Vaissié. “To lead this high-performing team, we have conducted an extensive search over the past 18 months to find an outstanding executive who knows our industry, shares our vision and passion for great sound, and fits our culture of innovation and people first. Bryan’s experience, management philosophy, and successful track record were a natural fit for the role. We are excited to welcome him to the team and look forward to solidifying our leadership position in the Americas,”
“It’s no secret, ever since the introduction of V-DOSC in 1992, that L-Acoustics has long been raising the benchmark for the professional loudspeaker world, attracting many imitators,” says Bradley. “As the company now crosses into its fifth decade, I’m excited to help steer the brand here in the Americas and help our customers in the touring, integration, and studio communities explore exciting new ways to connect people through the art of sound.”
Bradley can be found with L-Acoustics at the 2025 NAMM Show, where the manufacturer returns this month, following a five-year hiatus.
