During the early stages of L-Acoustics US - known then as Cox Audio Engineering - MacDonald consulted for Cox, providing information that was critical to the early growth of the company. Since that time, L-Acoustics US has evolved into one of the largest providers of touring systems in North America. This rapid growth rate was built upon the strength of the innovative V-DOSC speaker system developed by Dr. Christian Heil at France-based L-Acoustics, parent company of L-Acoustics US. The Californian off-shoot's success during that formative period was then further bolstered over the following years with the debut of several other forward-thinking products, including dV-DOSC, MTD and ARCS.
MacDonald, who recently started Pilot Business Strategies Inc, created the firm to help large- and mid-sized firms develop 'breakout' strategies. "I have frequently found that businesses - particularly those that market technical products - tend to narrowly focus on the internal technical issues that revolve around the application of the product," said MacDonald. "With L-Acoustics US, I am able to look in from the outside and objectively work with a business leader like Jeffrey. Together, we believe that we can infuse clarity and focus that might otherwise easily be blurred by the hectic day-to-day world that we all have to compete in."
(Lee Baldock)
