Spain - LA Audio has appointed Lexon S.A. as its new distributor in Spain: the company will take over responsibility for the sales and marketing of the LA Audio brand in this territory.

Lexon S.A. was established in 1977 with offices in Sarriá, Barcelona, and Santibáñez de Béjar, Madrid. Its primary business is the import and distribution of professional audio and video products for fixed installations, rental companies, contractors, consultants and engineering companies. It also supplies specific products to the broadcast sector, in particular radio and TV stations, as well recording and post-production in studios. It operates in the whole of the Spanish territory, including the Canary and Balearic Islands, with over 1300 regular customers.

According to Luke Baldry, director of sales & marketing for Audient and LA Audio, the move will greatly improve the opportunities for expansion of the LA Audio range in Spain, a view backed up by Eva Thullen of Lexon: "We are very happy to be taking the LA Audio line on board as it will complete our portfolio of high end products. LA Audio has excellent products and is very sensitive to what the market trends are."

As we’ve reported earlier, LA Audio and Audient PLC recently announced the formation of a strategic alliance that will see the operations of the two companies merge in a new joint venture under the Audient plc umbrella. Key members of the team at Expotus, previous distributors for LA Audio and Audient, will also be joining the two companies to form a new sales and marketing department.

(Ruth Rossington)


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