Long-standing national sales manager for TC Electronic Switzerland, Giovanni Dolci, will be handling day-to-day operations for the Lab.gruppen brand in the territory.
Lab.gruppen's international sales manager, Claus Behrens comments: "On a personal level, Giovanni is a huge asset to the team. He knows the industry inside out and has a deep knowledge of the Lab.gruppen range. Furthermore, everyone in the business knows and respects him, so he is a great ambassador for the Lab.gruppen brand.
"Secondly, from a corporate point of view, there is an obvious synergy to be gained by placing distribution with TC Electronic who are part of the same holding company as Lab.gruppen, TC Group. There are clear advantages for everyone in dealing with just one company, and I am sure that this will be appreciated by the market."
(Jim Evans)