Prior to joining TC Electronic, Behrens enjoyed major success at TC Works as international sales manager. Chapman's 25 years in the professional audio business has included successful and lengthy stints at Turbosound (as marketing manager), Crest Audio and Meyer Sound (as director of marketing). They join the existing team of Martin Andersson (coordination & domestic sales, Sweden), Thomas Mittelmann (international sales manager), Niels Helbo (product manager), and Michael J. Christensen (VP of sales).
Lab.gruppen sales have increased radically since the company's inception, especially over the last three years, says the company. This has produced a commensurate increase in pressure to sustain the growth with sales and marketing activities. The new appointments will ensure that sales and marketing service and support are maintained at a very high level. Managing director Tomas Lilja says: "While enjoying continuous growth from our main market, tour sound, as well as from the newly entered fixed installation segment, we owe our partners and users state-of-the-art support. With the addition of Claus Behrens and Tim Chapman with their considerable industry experience, the sales and marketing organisation at Lab.gruppen is now more than ready for the future. We are set to become an even stronger force in the professional audio business."
(Chris Henry)
