The company is using the occasion to launch a brand new product to market, and while details are being kept strictly under wraps until the official launch in April, a dedicated website - now live at www.thegamechanges.com - hints at what's to come.
However, visitors who want to see the latest innovation from the leading amplifier manufacturer will need to venture into completely new territory, as Lab.gruppen and Lake take over a prime location in the lobby of Hall 4.2 (the hall itself isn't in use) alongside fellow TC Group brands Tannoy, TC Electronic and TC Helicon and distributed brand Dynaudio.
"We won't be making our usual appearance at Prolight+sound in Hall 8.0 this year, but we'll sure be making a headline appearance in the Frankfurt Messe," confirmed TC Group marketing manager for install & tour Mark Flanagan. "Our exclusive location in the Lobby of Hall 4.2 allows us to come together with our TC Group colleagues, as a coherent group of brands for the first time at the show. At the same time, we are launching a landmark new product to the market. All I can say is, to anyone planning to attend, I'd suggest it will be well worth the time to ride that escalator to our penthouse location on 4.2, to find out exactly what we have to say for yourself."
As well as the big reveal that's hinted at above, Lab.gruppen will be showcasing the flagship PLM (Powered Loudspeaker Management) Series, which comes integrated with Lake Processing, and the award-winning E Series, a range of three 2-channel, installation-centric, Energy Star 2.0 approved power amplifiers, all incorporating Lab.gruppen's IDEEA (IntelliDrive Energy Efficient Amplifier) technologies.
Lake will be also bringing their highly successful LM Series to the show, which comprises two models; the LM 26 and the LM 44.
(Jim Evans)
