Previously with Laser Media until 2001, he moved on to work with Hiro Yamagata, producing spectacular holographic art installations throughout the world - the largest being the critically acclaimed 'NGC6093' at the Ace Gallery in New York, which comprised of 25,000sq.ft of holographic mylar panels covering floors, walls and ceilings.
In his new venture McCarthy has a total of eight patterns with five patterns producing varying multi-coloured effects while three patterns simulate the raw look of steel such as galvanised metal, diamond deck or brushed aluminium. "Holo-Walls are basically a product that incorporates a thin film of my holographic mylar, laminated onto various materials such as Gatorboard panels, so, like bricks, you build colourful, 3D walls with each pattern," he says. The multi-coloured panels appear to have lights and lasers built into them when illuminated with any light source - sunlight or artificial. Typical applications include nightclubs, retail displays, trade shows, entertainment productions, exhibits, and many architectural installations including theme parks and showrooms.
(Ruth Rossington)
