The mission of ALAS is to increase awareness of the more than 32 million children living in poverty in Latin American countries. The organisation wants to encourage Latin American corporations and governments to finance programmes that will provide food, health care, and education for these children.
"We're honoured that our products were chosen to be used at these concerts to help raise awareness of this very important issue," said José Rivas, director of sales and marketing for Shure's International Americas Business Unit. "I'm proud of all of our endorsers who performed at both concerts."
Shure endorsers Alejandro Sanz, Calle 13, Fito Paez, and Gustavo Cerati joined a legion of other Latin American music stars at the concert in Buenos Aires.
Argentina's biggest live sound company, Buenos Aires Live Show, provided sound reinforcement for the event in Buenos Aires, supplying 16 channels of Shure UHF-R wireless for a stage dominated almost exclusively by Shure SM58, Beta 58A, and KSM9 microphones. Buenos Aires Live Show also used Wireless Workbench 5.0 to continuously scan and coordinate the wireless frequencies for each performance.
Almost all of the artists used Shure PSM600 and PSM700 in-ear monitor systems with SCL3, SCL4, and SCL5 earphones during their performances.
The concert in Mexico was held simultaneously at El Zocalo, one of the biggest plazas in the world, where Shure endorsers Babasonicos, Mana, and Miguel Bosé, all relied on Shure microphones to make their voices heard in the battle against poverty.
To date, ALAS has raised more than $300 million for the cause.
(Jim Evans)
