A new initiative to improve the career prospects of those working within the events sector has also recognised the importance of the sector to UK tourism. The continuing growth of events in the UK is a primary reason for the creation of TTENTO, the new National Training Organisation for Travel, Tourism Services and Events. The Government-backed organisation has been set up to ensure industry employers undertake training and development and will provide the events sector with nationally recognised qualifications for its workforce and individual career paths. In particular, TTENTO is working on initiatives for small businesses which comprise some 85% of the travel, tourism services and events industries. The new body brings together all three sectors under one banner for the first time and follows the launch of the events industry NVQs/SVQs earlier this year.

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