With strong growth plans based around an expanding IP product portfolio, the re-structured sales organization combines the expertise and experience of all the Lawo entities into a single global concept. This fully supports the strategy to offer full audio and video IP solutions seamlessly integrated with a powerful control layer.
For this one-stop, turn-key approach for broadcast, installation and live customers, Lawo has formed focused regional teams to maximize customer service and consultation. This will provide customers and partners with direct local access to strong technical expertise and application knowledge to support the industry move to IP infrastructures and technologies.
Jamie Dunn, head of global sales for Lawo is coordinating the worldwide sales team, "Lawo is one of the few companies with a fully integrated product portfolio that covers complete solutions for IP Audio, Video and Control," says Dunn. "The re-structuring of our talented sales individuals into newly focused regional teams will allow us to meet our strong growth objectives over the coming years whilst maintaining on our main strength; the close connection and trusted partnerships we have with all our customers."
Territory heads for sales are now: Gregor Erlitz (Asia & Pacific), Erling Hedkvist (Americas), Martin Blum (Germany, Austria, Switzerland (DACH)), Jamie Dunn (Europe excluding DACH).
(Jim Evans)
