L-R: Strong's Paul Rabinovitz with Fabiano Besio of LDR.
Italy / USA - LDR (Luci della Ribalta) the Italian lighting manufacturer and Strong Entertainment Lighting, the leading American followspot manufacturer, have jointly announced an exclusive, multi-year distribution agreement for the whole LDR range in the United States.

Under the terms of the agreement, Strong will market and distribute the extensive LDR product line of theatre, television and architectural products in the US using their existing distributor network.

"The US market is very significant market for us," said Fabiano Besio of LDR. "Strategically, Strong is the right partner at the right time. They are very well established and have significant distribution skills in the US. Together, following the success of the Canto followspot line, we look forward to expand our sales in the theatre and architectural market sectors."

Paul Rabinovitz, vice-president of Strong, commented: "We have enjoyed a great success with Canto, the LDR followspot line, and it was natural that we expanded to include the entire LDR range. LDR and Strong make a great team and our US customers benefit."

(Lee Baldock)


Latest Issue. . .

Save
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Accept
Decline
Advertisement
If you accept, the ads on the page will be adapted to your preferences.
Google Ad
Accept
Decline