LDR's Fabiano Besio comments: "Italy and Mexico have never been so close and I am glad to have Vari to represent LDR's products. We share the same passion for professional lighting and attention to the customers' needs . . . we are committed to provide quality products and fast service in Mexico."
Founded in 1985, Vari Internacional is one of the leading suppliers to the cinema market for Mexico and Central America: to keep up with the sweeping changes in the cinema industry, Vari is now specialising in offering a full AVL solutions for the professional industry. Ing. Hugo Patiño Cuellar, general manager at Vari, said: "LDR is a great addition to the existing portfolio of solutions that we can offer to our partners and their customers. With lighting business in constant growth, it is a natural step for Vari to forge a distribution partnership with a leader in this exciting field. With the LDR brand, we are now able to complete our offer for the theatre, TV and architectural lighting markets."
The new distribution partnership was announced during a well-attended open day held in Mexico city at the beginning of February. "The open day matched and exceeded our expectations," says Ing. Juan Fco. Alvarez Martínez, sales director of Live Sound and Lighting. "The positive comments from customers make us proud to work with LDR".
The company will show the LDR product range to a wider audience at the forthcoming SoundCheck Expo in Mexico.
(Lee Baldock)
