"Thinking about design is hard but not thinking about it can be a disaster," wrote Ralp Caplan. The Production Office Ltd is one of the world's leading concert tour & event production companies with offices in London & New York proving how important this statement is.
Georgie King contacted Le Mark's Linda Gibbons with a brief to produce a clear, durable and position specific labelling system. This would be used on all the road cased equipment destined for the tour.
Le Mark's tried and tested Tour Labels were chosen. This enabled TPO to select Le Mark's multi colour digital printing option. Enabling 12 sector specific designs to be produced running consecutively 1 to 12. This provided a simple but very effective 12 colour coded system for the tours road cases, which ensured that 'catering - staging - furniture -lights - sound - SFX and Backline went where they were intended, smoothly and efficiently during the load in and get out process.
Linda Gibbons commented, "Road case label design & planning really will pay off when it comes to tour production equipment identification."
(Jim Evans)
