Le Mark have been awarded a specific licence due to the incredible contribution they played in the opening ceremonies and in recognition of the work and services provided and can now legally promote this worldwide.
With the licence now approved "Supplier of custom printed floor (Ceremonies) to the London 2012 Games." Le Mark are able to promote their work at trade shows both in the UK and internationally, apply for industry awards for their London 2012 work and use their involvement in pitches and tender documentation when competing for international contracts. This was until now prohibited due to the international sponsorship deals and non-disclosure agreements signed by the company.
The licence also provides Le Mark with exclusive access to an ODA image library of more than 4,000 photographs from the project to use in conjunction with their recognition rights allowing for the first time to tell the full story of how the largest ever printed floor graphic was printed, produced and installed outside in what became one of the wettest months ever recorded in the UK.
The now iconic image depicting a bird's eye-view of the River Thames snaking through London's East End covered the huge raised central stage area covered over 7,500sq.m and was made up of over 1,200 individual custom printed sections of Harmony Gloss performance flooring.
Stuart Gibbons, Le Mark's managing director quoted: "It has been exceeding difficult to build on the legacy of the London 2012 games, a number of production and installation 'firsts' were developed specifically to ensure the performance floor was installed on budget and on time.
We were for many months 'regulated out' of making marketing statements that would have helped us export these achievements to other major international sporting events. It's been very frustrating and we appreciate both the moral and lobbying support of our industry association, PLASA and its CEO Matthew Griffiths in helping us to win the recognition scheme licence "
(Claire Beeson)
