Piddington is well known within the pro-audio community having held long-term senior sales and marketing positions at companies such as Sennheiser and Harman. Piddington says: "Lectrosonics have long been recognised as a global leader in wireless systems and now that Ofcom have allocated Channel 38 for PMSE users in the UK, it means 2010 presents an exciting opportunity for Lectrosonics' comprehensive product line."
Hodsman, who formerly ran his own advertising and marketing agency in the City, adds, "We are the first significant post-recessionary dealership to come into the UK market and we will provide a service that is a mix of proven products and high-end consultancy advice combined with a lower cost base. We are also currently in talks with other equipment manufacturers and expect to make further announcements shortly."
Lectrosonics has been first to market with many innovations, and is known in several industries as the undisputed leader in wireless audio technology. By the mid-1990s, nearly every major motion picture, most US television productions and news broadcasts relied on Lectrosonics wireless systems. At the 2004 Academy Awards, the top five picture nominees and the top two winners, including Lord of the Rings, used Lectrosonics wireless microphone systems for film production. More recently, the Academy Award-winning 2006 film Dreamgirls also benefited from Lectrosonics wireless technology when it won an Oscar for sound mixing. At the same time, Lectrosonics continued creating innovative products for theatres, corporate boardrooms and multimedia production.
Gordon Moore, vice president of sales for Lectrosonics, says, "When Lectrosonics pulled out of the European market a few years ago due to the RoHS regulations, there was an outcry from users and dealers alike. The plan for re-entry took some time to formulate and consisted of implementing lead-free manufacturing. In addition, we knew that we wanted to take a different and better approach to marketing and sales, and we are now pleased to welcome MTA Audio to the team."
MTA's Australian based director Murray Tregonning says, "One of MTA Audio's fundamental strengths is its flexibility to address the diverse demands of a vibrant pro-audio community. I have been working with Rob and Paul for several years now, supplying comms to many sporting fixtures throughout the UK. We have several offices throughout Australia, New Zealand, USA and Canada, and I am really excited by this new opportunity that I believe will be a significant milestone in our UK development."
(Jim Evans)
