Leisuretec reveals new brand identity
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The new logo is at the core of the transformation, the company opting for one with a modern look and feel to replace the old emblem. The logo device represents the ‘L’ from Leisuretec, with the levels and waves within it reflecting the company’s passion for audio, lighting and video technology. Meanwhile, the four bars stand for the company’s core values of experience, choice, value and service.
“We are very excited to launch our new logo and corporate brand identity, which consists of a refreshed style, website and refined summary of our company vision, mission and value proposition,” comments Charlie Henden, marketing manager at Leisuretec. “Our previous logo was our company’s face for many years and whilst we are very proud of its heritage in our market place, it definitely feels like the right time to bring our identity up to date with the times; the products we sell and our passion for our industry.”
Mike Henden, MD and founder of Leisuretec, adds: “As we embark on our 32nd year, I am immensely proud that we have emerged even fitter from each challenge Leisuretec has faced in the past, and growing out of the coronavirus crisis is no exception. Our new branding and website mark the next chapter in our evolution, to further develop our value proposition to both our existing and next generation of customers.”
