"The motivating factor behind this move is to provide an exceptional customer experience," says president John Dace Dace. "It's our belief that investing in a sales team like this will help us deliver the best customer service within the AV industry, and help us grow our market share in turn."
As part of the launch of the newly reorganized sales force, Kevin Cole has been named as inside sales manager. Working from Liberty's Colorado Springs headquarters, Cole will oversee the activities of all inside/outside teaming efforts.
(Jim Evans)