Life Corporation store switches to JBL
- Details
Life Corporation is one of Japan’s largest retail chains, specialising in groceries and clothing. In 2021, the company opened the Life Grand Ship Ofuna Ekimae Store in front of Ofuna Station, a major transportation hub located on the border between Yokohama and Kamakura. The store’s management wanted to provide a memorable in-store experience for both customers and employees, but the existing sound system became a setback due to its poor sound quality.
Hibino Corporation investigated and found that the current speakers were too sparsely installed for effective sound coverage and also doubled as the emergency broadcast system. The installation team then selected speakers from the JBL Professional Control series for high-quality audio output and consistent coverage throughout the store.
Hibino’s engineers outfitted the store with 72 JBL Control 24CT Micro 2-Way ceiling speakers, which are designed specifically for background audio implementation across any venue. Featuring a 4.5-inch woofer, 0.5-inch polycarbonate tweeter and a 150-degree coverage pattern, the 24CT Micro loudspeakers emit smooth and pleasant background music across a wide space while blending in seamlessly with the store’s decor. The speakers also deliver clear and intelligible sound for in-store announcements.
“For projects like Life Grand Ship Ofuna Ekimae Store, creating the right atmosphere and elevating the audio experiences of visitors can be game-changing,” said Amar Subash, director, channel management and audio solutions, Harman Professional Solutions, APAC. "We would like to thank our partner Hibino Corporation for being involved in every step of creating this immersive and welcoming store experience to keep customers coming back.”
