The name change was implemented in light of the growing popularity its controllers have enjoyed in Europe, Australia and other areas of the world where the Elation brand is known, according to Scott Davies, general manager of the American DJ Group of Companies, the parent company of both LSC and Elation Professional.
LSC controllers are being marketed internationally by the same distributors, to the same customers, as our Elation lighting products, so it makes sense that they should have the same brand identity," commented Davies. "This is especially true because the Elation name has become so well-known throughout Europe and other international markets, where it's synonymous with the highest quality professional lighting."
The company manufactures a complete line of lighting controllers - DMX, intelligent and non-intelligent - for a wide range of entertainment uses. Included are controllers aimed at lighting programmers, small to mid-level productions, rental inventory, smaller light shows, clubs, DJs, musical performances, stage shows, theatres, churches, and large entertainment venues.
(Lee Baldock)
