To enhance both its fixed install and rental services, LIGHTfaktor has also become a dealer for Czech-based lighting manufacturer Robe. Both divisions will operate out of LIGHTfaktor's headquarters and showroom in Austin, Texas.
The rising popularity of its experiential, interactive, engaging environments led to the formation of this new division, said Wes Lane, principal and lead designer. "We specialise in creating environments for permanent and one-off spaces, as well as designing custom lighting fixtures. The demand for both of those services has increased dramatically in corporate branding events, product launches, parties and other high profile occasions. It only made sense to open this division with a dedicated team to focus on this segment of our business," Lane explained.
The events division will not compete with the local rental houses for the local music gigs, Lane stressed. "Our specialty is upscale, experiential events that appeal to the senses. We've handled many music oriented events but for corporate clients. Whether it's fibre optic decorations, interactive LED walls, LED chandeliers and more, we focus more on the high end clients who want something out of the ordinary, something extraordinary."
He added: "Bringing Amy onboard marks a significant change in the infrastructure at LIGHTfaktor. We're excited by the potential her talent brings to the event lighting division. Amy will play an integral part in the growth and development of LIGHTfaktor Events."
"I am beyond thrilled to join the team at LIGHTfaktor," Amy said. "High level creativity blended with state of the art technology has always been the forefront of my personal vision and now I am right at home with a company that has a history of harmonizing those elements with beautiful results. It's a great match."
(Jim Evans)
