The locations are in the Tyrol region, in the Kitzbuhel area at the Fleckalmbahn ski-lift (800 metres), the top of the Pengelstein ski-lift (1939 metres), by a popular bar in Mayerhofen at the foot of the Penkenbahn ski-lift, nearby at the bottom of the Horbergbahn ski-lift, and at Haus near Schladming at the foot of the Hauser Kaibling ski-lift.
The screens were installed between 11-13 December and will be used throughout the skiing season, with four of the screens running during the ski lifts' opening hours, while the town centre Mayerhofen screen will run 24 hours a day. Next summer they will be removed and used for general event rental.
The screens are all Lighthouse LVP1650F - the new rental version of the 15.875mm pixel pitch/5000 nits screen installed at Seattle. They feature Lighthouse's proprietary M4 Uniformity Control technology for maximum image quality. Each screen is four panels across by three high, creating a screen area of 9.3sq.m, and the surround escutcheons and support frameworks were fabricated by Austrian staging company Klik.
The screens are being used to advertise ski equipment and ski-related products and services, including entertainment and events, with the video playback using CityChannel's own PC-based software making it possible for clients to book time on a screen from anywhere in the world via the internet and have desired content played immediately. Each screen also has the facility to display terrestrial TV and satellite broadcasts and live action along with MMS and SMS. CityChannel¹s goal is to connect screens Europe-wide to its network via this bespoke software which has huge commercial applications.
"The installations have been quite challenging," comments Lighthouse project manager Ross Baker, "given the sub-zero conditions and restricted access at most of the locations, but now they're up and running they're looking superb."
(Lee Baldock)
