Facing the major Holland Park roundabout, the three large 12 by 4 panels (12.24m (w) x 3.04m (h) each) R16i/o 16mm outdoor screens, housed in a gigantic, standalone rectangular structure, provide an eye-catching display to a captive audience of thousands of drivers per day.
A wide range of exterior signage types compete for attention throughout London, so this installation demanded the ultimate in what is currently available. Lighthouse R16 combines the ideal image resolution for the site with 5000 nits brightness, 2000:1 contrast ratio, superior colour reproduction and Lighthouse's reliability, says the company.
Ocean specified the R16 i/o panels after working closely with Simon Taylor, general manager of Lighthouse's UK and Northern Europe office. "Holland Park roundabout is a prime advertising site and the management at Westfield naturally wanted to take advantage of the many thousands of road users which pass the roundabout each day," says Simon.
"Working with Ocean, we have been able to supply a solution which is ideal for the site and which more than satisfies both their and Westfield's extremely high standards."
Control for the screens is provided by Lighthouse LIP-KX processors and content is fed from AMX signage players via a 3G system based on a wireless network. The content is managed remotely from Ocean's nearby premises in London's Lancaster Road.
"This is a very high profile installation and we are very happy to have been able to work with Ocean to provide an LED screen solution which provides a new and exciting visual focus to the Holland Park roundabout and Westfield's shoppers," says Simon.
"The combination of Lighthouse image quality and carefully-targeted content will, I'm sure, be a win-win situation for both advertisers and consumers."
(Claire Beeson)
